Catalyst Sponsorship Consulting Inc. - Bios
Catalyst's service offering is based on a core team of sponsorship professionals with a variety of backgrounds. Our lead strategists and account managers have the experience and know-how to help you navigate through any stage of a partnership.
Silos simply don't exist here. We believe in open communication internally and actually mandate information sharing to ensure each one of our clients realizes the benefits of our cumulative expertise. Behind the scenes we rely on a group of account and support staff who help to ensure complete success on all client projects.
Steve Marshman – Founder | Managing Director
With a cumulative 17 years sponsorship marketing experience in various roles on the client and property side, Steve brings to the table an experience-based perspective. He is able to strategically evaluate a sponsorship from both angles and incorporates his long resume of industry knowledge to create effective, recognizable and valued programs. As an expert in contract negotiations and high level strategy development, Steve provides the senior leadership that ensures our team delivers on key objectives and has a unique ability to see the big picture to deliver on corporate strategy.
Derek Paton – Account Director, Consulting
Having spent 5 years working on the property side with the governing body for golf in Canada before coming to Catalyst 4 years ago, Derek provides a uniquely qualified perspective. He understands the development and execution of integrated and tactical leverage programs which help clients get more out of their partnerships. A dedicated service professional and strategic partnership guru, Derek works to maximize our partners' sponsorship investments.
Lindsey Welsh – Senior Manager, Hospitality and Event Marketing
Entering into her 6th year, Lindsey is the longest standing employee at Catalyst. She gained experience in the fast paced world of athlete representation at one of the industry's largest sports agencies, and now specializes in account service with clients within the fields of telecommunications, financial institutions and transportation. Having experience with multiple client needs, Lindsey is able to lead or assist as required and in various areas of sponsorship. That being said, she is known as Catalyst's hospitality expert currently creating and delivering platinum hospitality programs for our client's high net worth guests.
Nick Obritsch – Senior Manager, Marketing Services and Production
With a background in advertising and branding, Nick can tell you if your campaign is any good and can help you tie its positioning for positive impact on your sponsorship portfolios. His category experience includes packaged goods, automotive, transportation, telco and others. An execution, leverage program management and operational wizard, Nick can also jump on his rocket of a computer to design you eye-catching advertisements and produce sponsorship collateral that will help leverage your partnerships.
Jon Malton – Senior Manager, Event Management
Jon's background is in the chaotic world of event production and management. With a strong pedigree built on research, planning and focus, Jon has the ability to make a seemingly impossible timeline or logistical nightmare feel like a walk in the park for our clients. As a detail-oriented individual, who is well experienced in working with budgets, Jon can execute a flawless event from start to finish and ensure business objectives are met along the way.
Jodi May – Senior Manager, Account Service
Jodi has a resume lined with large event management and premium client servicing. A versatile asset to the Catalyst team, Jodi developed and refined her skill set at two of the industry's largest sports and entertainment companies. Jodi's experience, paired with her drive and positive outlook has made her a valuable addition to Catalyst and a great resource for our featured projects. Cool under pressure, Jodi can troubleshoot and organize in the craziest of circumstances and is dedicated to providing exceptional client service.
Jeff Snyder – Senior Manager, Sponsorship Marketing
With a 7 year career that has included work in the NFL, NCAA, CIS and at IMG, Jeff brings a diverse background of sponsorship experience. He is well versed in sponsorship activation strategies and understands the sponsorship landscape drawing on his experience both north and south of the border. Jeff is able to translate client objectives into customized sponsorship programs that break through and deliver results.
Bailey Armitage – Account Executive, Operations and Administration
Bailey proved herself throughout her internship and was hired on with Catalyst back in 2007. Since then, Bailey has broadened her skill set to include premium client servicing through sponsorship launches, hospitality and event execution. Bailey has worked with each one of our clients and is now using her combined knowledge of both the company structure and our client relations in the role of Account Executive, Operations and Administration – she's the one you can always count on for a laugh in the office as well!
Andrew Westbrook – Sponsorship Marketing Coordinator
With an educational background in Business and work experience in Marketing and Advertising, Andrew brings a very analytical approach to his work. A true philanthropist and a committed member of our team, Andrew is a well-rounded resource and marketing professional. He is well-liked among our clients and his peers and will give you a run for your money on the golf course as well.
Stephanie Salmon – Sponsorship Marketing Coordinator
Within a few short years Stephanie has had the opportunity to work with a number of high profile brands and events. From Fashion to Figure Skating to Golf, she has seen events and consumer engagement activities for brands come together from all angles. Stephanie is looking forward to working with her new clients and team but not her new longer commute along the 403.
Corrie Moore – Sponsorship Marketing Coordinator
With a wide range of sports marketing, volunteer and educational experience, Corrie, another new member to the Catalyst team, brings a stable of valuable assets. She has worked with the Toronto Maple Leafs, the Toronto Argonauts and is now at her second sponsorship agency. Corrie helps ensure that her clients sponsorship strategy is executed to its full potential and that the office is kept up to speed on the latest Leafs victory.
Ryan has more grounds experience at the RBC Canadian Open and CN Canadian Women's Open than anyone at Catalyst. Prior to joining the agency, he was a key operational component for each Open from start to finish during the summer. His golf swing may be his only downfall as Ryan now combines his sports marketing experience along with his in-depth field experience to bring a unique perspective to our clients.
