Catalyst Sponsorship Consulting Inc. - WestJet RBC Mastercard Putting Challenge
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turnkey activation - WestJet RBC Mastercard Putting Challenge
overview:
Building on the success of the 2008 RBC Canadian Open $1,000,000 Shootout and the 2009 RBC Avion Golf Challenge, Catalyst Sponsorship Consulting and IFMG were challenged with the task of creating an even more impactful golf activation in 2010.
The 2010 event aimed to generate excitement for the 2010 RBC Canadian Open as well as offer value to the RBC brand and the launch of the new WestJet RBC World MasterCard.
